CREATIVE PRODUCER · WRITER · FILMMAKER

STORIES PEOPLE CAN BELONG TO.

Football. Film. Stage. Brand. Culture.

ENTER
A short cinematic moment from A Vinyl at a Time
PLAYING 00:08:06A VINYL AT A TIME
MY PRACTICE / 01

I’m drawn to the moment people recognise themselves in a story.

I find the human truth, bring the right people together and lead the idea all the way through production.

FOOTBALLFILMSTAGEBRANDCULTURE
SELECTED WORK / 2022—26

FOLLOW
THE FEELING.

Five worlds. One instinct: make people feel something.

BUILT FOR THIS ROLEONLY ARSENAL CANSee the speculative partner idea↓
01Football JourneysCo-producer / Social storytelling↘ 02A Vinyl at a TimeCreator / Writer / Producer / Filmmaker↘ 03The Last CallWriter / Producer / Creative lead↘ 04Golden Dust ElixirConcept contributor / Campaign talent↘ 05Camp DrillCreative lead / Producer↘
Football Journeys participants in a team huddle at a stadium
01 FOOTBALL JOURNEYS

FOOTBALL IS
ALREADY A LANGUAGE.
I KNEW WHERE TO LISTEN.

Making meaningful work visible without turning young people into content.

CREATIVE DECISION Keep the camera at eye level. Let belonging lead.

THE TENSION

Real impact.
Seen properly.

We made the work visible without turning young people into content.

I CO-PRODUCED two Wembley events and shaped the shoots, photography, carousels and social story.

400+young people documented
+15%reported combined reach and engagement
+7%reported inbound enquiries from schools and youth organisations
2×Ambassador of the Year · 2017 & 2018

Organisation-reported figures from the period of my contribution.

01 / WATCH

THE STORY
IN MOTION.

Football as a vehicle for connection and social change.

OPEN FILM ↗
Football Journeys adult participants gathered at Wembley Stadium
WEMBLEY / COMMUNITY / STORY
A smiling Football Journeys participant
Football Journeys young people gathered at Wembley Stadium
400+ YOUNG PEOPLE / BELONGING
“

Obadiah brings a rare combination of cultural intelligence, creative ambition and production discipline. He understands how to find the human truth within an idea, bring partners and participants with him, and carry the work from concept through to delivery without losing its integrity. His leadership made the project stronger, more relevant and genuinely meaningful to the people it was created for.

Alex BaneFounder & Former Director
Football Journeys
VISIT FOOTBALL JOURNEYS ↗ SOCIAL FILM 01 ↗ SOCIAL FILM 02 ↗ WEMBLEY FILM ↗ STORY FILM ↗
02 A VINYL AT A TIME

Two strangers.
One record.
An unexpected connection.

PRESS PLAY
ON A FEELING.

CREATIVE DECISION Let the record become the dialogue.

Animated excerpt from A Vinyl at a Time
TMG / WORLD OF ECHO08:06
02 / PLAY FILMDIRECT EXCERPT · 00:33
THE IDEA

Music says the thing
people cannot.

Two strangers. One record. A connection neither expected.

MY FILM, END TO END. Concept, screenplay, production, filmmaking and creative direction.

300people at the
live premiere
Cast
Earnest Kingsley Jr · Umulisa Gahiga
Music
Yebbz Ashanti · Osei
Status
Live premiere complete · festival circulation
WORLD OF ECHO ↗
Animated excerpt from The Last CallRINGING…
03 BRENT COUNCIL × THE LAST CALL

GIVE THEM
THE CREDIT.
LITERALLY.

CREATIVE DECISION A paid credit is part of the creative outcome.

Two cinematic monologues about emotional availability, made with young creatives inside a professional production.

5 young Brent creatives
paid and formally credited

WRITTEN, PRODUCED AND CREATIVELY LED BY ME. From council brief to festival circulation.

FEATURING JAMAR MORGAN + ISRAEL LIGHT · PRODUCED 2025

03 / WATCH

THE CALL
CONNECTS.

A cinematic short about what happens when silence finally breaks.

OPEN FILM ↗
04 SUNNAMUSK · GOLDEN DUST ELIXIR

COMMERCIAL CUT / LONDON

MAKE
THE SCENT
VISIBLE.

CREATIVE DECISION Sell atmosphere before product notes.

Cinematic restraint made a London fragrance feel premium before anyone could smell it.

CONCEPT + STORYLINE + CAMPAIGN TALENT. I helped shape and embody one visual world across three social films.

19Kviews on campaign film one
70Kviews on campaign film two

Public view counts supplied from the live campaign posts.

REEL 01 ↗ REEL 02 ↗ REEL 03 ↗
19KCAMPAIGN FILM 01
70KCAMPAIGN FILM 02
Sunnamusk Golden Dust Elixir bottleGOLDEN DUST
ELIXIR
Golden Dust Elixir launch activation
LAUNCH / OXFORD CIRCUS
Camp Drill live performance
05 CAMP DRILL

BUILT WITH
THE COMMUNITY.
NOT AROUND IT.

CREATIVE DECISION Make the room feel the stakes, not just hear the issue.

A live story about marginalised young men and what sits underneath the headlines.

300+attended
£1,200+raised
3delivery partners

LED BY ME Brand identity, creative vision, partnerships and production from first idea to opening night.

FEATURING AAYAN SHODERU · ABDUL SESSAY · PRINCE OWUSU · JOSEPH CLARK · ARNOLD LUMU

COMMISSIONED WITH ARTS AGAINST KNIVES × GUILDHALL SCHOOL × THE MOUNTAINS GROUP
Camp Drill production poster
WATCH CAMP DRILL ↗
05 / WATCH

FROM THE ROOM
TO THE SCREEN.

The movement, tension and energy of the live work.

OPEN FILM ↗
HOW I THINK / SELF SET BRIEF

How can a partner enter Arsenal culture without interrupting it?

01 / CLUB TRUTH

Arsenal began with workers.

02 / PARTNER TRUTH

Deel helps teams work across borders.

03 / HUMAN TRUTH

Every great team is built by people whose work is rarely seen.

Speculative Arsenal Built at Work campaign featuring historic and modern London workers
06 ONLY ARSENAL CAN

SPECULATIVE RESPONSE TO THE 2026/27 SLEEVE PARTNERSHIP · ARSENAL × DEEL

BUILT
AT WORK.

In 1886, workers formed a football team.
Today, Arsenal is held by the people and cultures who make London.

THE CLUB BUILT BY WORKERS.
FOR TEAMS BUILT EVERYWHERE.

THE CULTURAL WORLD

LONDON’S
FIRST TEAM.

Fifteen workers and supporters become the modern First Team. The barber, nurse, youth worker, shopkeeper, tailor, chef, filmmaker, electrician, driver and designer.

Not diversity as decoration.
London as the story.

BLACK BRITISH · MALIAN / WEST AFRICAN · CONGOLESE / CARIBBEAN · SOUTH ASIAN · TURKISH / KURDISH · WHITE WORKING-CLASS · WOMEN · DISABLED LONDONERS

Speculative portrait for Arsenal's London First Team
THE CAMPAIGN / BUILT TO TRAVEL

ONE PLATFORM.
A WHOLE WORKING WORLD.

01

THE FIRST TEAM

A hero film match-cuts the tools and rituals of work into football action, from Woolwich origins to London now.

02

#BUILTATWORK

Colleague teams share their stories. Fifteen receive Arsenal kits and meet for a global final at Emirates Stadium.

03

ROLL UP YOUR SLEEVES

Short portraits turn the sleeve into a storytelling device for the work behind supporters and communities.

04

WORKPLACE TAKEOVERS

Football, music, food and skills pop-ups take Arsenal and Deel into the places where London actually works.

60S HERO FILM6 × 15S SOCIAL CUTS15 CREATOR PORTRAITSFAN PROMPTMATCHDAY ACTIVATION
VALUE FOR ARSENAL

Bring the club’s worker origins into the present and let supporters see their jobs, families and neighbourhoods inside the badge.

VALUE FOR DEEL

Make global teamwork tangible through real people, real workplaces and the idea that every team is built somewhere.

A sleeve partnership becomes a living cultural programme, not a logo placement.

Obadiah reviewing notes while leading a film production
THE THROUGH-LINE

I UNDERSTAND
FOOTBALL AS CULTURE.
NOT CONTENT.

I bring the idea, cultural intelligence and production discipline to make work supporters recognise as true.

THEMOUNTAINSGROUP.COM ↗ @TMG_LDN ↗
OBADIAH · LONDON · 2026